Cue the Mariah Carey Spotify station! Christmas and the holiday season is coming! Each time the end of the year approaches, business owners face that age-old challenge of how to make this year’s holiday marketing better than the last. Why? Because the holiday’s are a tremendous opportunity to not only skyrocket your sales, but to increase your brand’s awareness.
See, people pay close attention this time of year for everything holiday related like promos, visuals and texts. That’s what makes the holiday’s the perfect time to connect with your business’ customers and supporters and celebrate those feelings of companionship and gratitude. You can leverage these feelings by advertising your brand in a way that connects with your customers on an emotional level to help build trust and credibility.
If your business is late to the game in developing a holiday branding strategy, now is the time to develop one and start browsing holiday marketing ideas.
Ways To Use The Holiday Season to Build Your Brand:
1. Create an Interesting Holiday Tagline
It’s critical that you have a festive and catchy slogan or tagline to get your customers excited about the holiday season, along with any deals you may be offering! Like Glade’s campaign
“Magic, we have a Fragrance for that”, or Starbucks’ “This Season, the cup is just the beginning”. In other words, it’s what’s going to get customers feeling all merry and fuzzy inside while intriguing them to buy!
Taglines are there to inspire, and they exist to create a desired feeling and motivate your customers to emotionally invest in your brand. That’s what makes getting your holiday tagline just right so pressurizing – especially with the busyness of the holiday run-up to handle at the same time! Taking the time to come up with something clever and attention-grabbing will be well worth the effort.
2. Use Festive Colors
Are you familiar with the psychology of color? Let us lay it out in an example.
Even if you’re not an avid coffee drinker, most people are aware that Starbucks tends to change the color of their coffee cups around the holidays. Their usual green and white cups transition to a vibrant bright red, signifying the arrival of their holiday drinks, such as the peppermint mocha and gingerbread latte (yes, please!)
The tactic of changing your packaging to fit holiday colors gets consumers into the holiday spirit by convincing them to buy your product because it fits the theme of the season we are in. Color has psychological effects on the human brain and behavior and can play a factor in encouraging shoppers to make a purchase.
3. Make it Memorable
Honey, you cannot afford to make your brand forgettable! It is a given that there are other organizations vying for the same attention and the truth is people will remember the brands that they like. As such, the only way to get your brand to stick in their minds is to make it memorable. People love when brands give them something nostalgic or anything that would tug their heartstrings, so this is a great time to leverage this approach, especially around the holiday’s!
4. Get Personal
The holiday season is a great time to reach out to your audience on a more personal level. What you want to do is to get your brand to become more accessible to the public. By adding a personal touch to your brand, you can get people to interact with your brand more.
5. Promote Giving Back
The holiday season is a great time to give back to the community. It’s also the perfect time to remind consumers that your brand is there to help them. You can use your brand’s relevant charitable endeavors as a way to talk about your brand and its values and services and how they can enable consumers to be a part of your brand’s philanthropic endeavors.
You can get your brand to go beyond the usual self-promotions by getting involved in other charitable campaigns in your community. Consumers are more likely to get behind a brand that is involved in giving back to organizations outside of their own.
Holiday Nonprofit Marketing Strategies Can Boost Brand Awareness
As you can see, there are many ways for you to use the holiday season to build your brand. You can use this time of the year to make your brand more memorable, make it more personalized, make it more accessible, make it more charitable, make it more engaging, or just have fun with it. You can do these things to build your brand in a way that is most effective for your brand’s unique situation.
Honey Creative is a trusted branding agency that can help you with your branding strategies not only for the coming holiday season but all year round! Contact our team of pros today to know more about how we can help you!