Honey, we get it, fundraising is worthwhile work and a deeply satisfying endeavor, but it’s not the easiest job in the world. In some ways, trying to find donors for your non-profit organization can be like playing a game of hide and seek. You know they are there, but you just can’t seem to find them (or know where to look).
With more than 1.5 million non-profits in the U.S., the struggle to stand out is uncomfortably real. And beyond the sheer number of non-profits who are also seeking out prospective donors, this struggle can seem heightened when your work addresses a more local or inconspicuous need, rather than an issue that’s top of mind.
With the right strategies, nonprofit marketing can make use of the digital world to stand out, appeal to its audience, and bring in more donors. Read on to find out how!
5 Ways to Get More Donors Online
1. Honing Your Big Idea
Every successful crowdfunding campaign has a big idea that drives it. This big idea should be something that is easily identifiable and something that people can quickly understand.
There’s a reason commercial marketing campaigns focus on creating a big idea when perfecting brand development. Lean on a message that you can tie all your narratives to, and your campaign will have more direction and better retention. At the end of the day, you want donors to not only see you but recognize you amidst the noise of the populated media landscape.
Think of this as the foundation for all your efforts.
2. Creating Engagements on Social Media
Everybody is on social media, so you should be right there with them. Not only should you have an active page that interacts with followers and visitors, but you should also consider tailoring your ads for these spaces. As people scroll through their feed, they’re more likely to pay attention to relevant posts that connect with them.
There is a higher chance for people to donate if they actually see your marketing content on a social media platform they frequent. The important thing here is to create something impactful that will make them stop scrolling for a moment and engage.
3. Using Different Content Channels
If the fish are swimming there, that’s the tide to follow. Take the time to find out what preferred content channels appeal to a majority of your audience.
Then, you’ll want to develop content to cater to these channels. This can be done through blog posts, infographics, videos, or photo galleries. Just make sure all of this content ties together and still feels like it fits your nonprofit.
You are not limited to one space. There are various websites and platforms out there, so find ones that match your target audience and your ideals.
4. Harnessing the Power of SEO
SEO may seem complicated, but it’s worth the effort. Optimize your website and content for search engines, and you’ll see your nonprofit becoming more visible and having a wider reach. Today’s users only really check the first page of their search engine results, so you want to be up there so you can establish yourself as a trustworthy organization.
When you establish credibility and increase visibility, you are more likely to get more leads and actual donations.
5. Using Video to Represent Your Brand
Using videos to represent your brand is already a given when it comes to commercial marketing, but it can also work for nonprofits. The difference here is to make sure the content is connected to the bigger picture of your nonprofit.
Each video should be capable of standing on its own as an idea, but you also want to hinge on convincing viewers of your cause. People just respond more to compelling visuals and the right audio cues and messaging. Whatever the purpose is, make sure your video is something that people can really connect with.
The Nonprofit Journey to Online Success
Nonprofits have a lot at stake when it comes to their online presence. With the right strategy, dedication, and efforts, though, you can make it happen.
Honey Creative takes pride in providing creative resources to help nonprofit organizations tell their story so they can focus on fulfilling their mission. Reach out to us for help with nonprofit marketing.