I recently tried out a new gym and hated it. The class was energetic, I got a good workout, and the space was clean and well-kept, so what was the problem? The customer service was terrible. When I eagerly walked in, high on a fresh cup of coffee and ready to get my butt-sweat on, …
9 Strategies for Creating a Memorable Client Experience Read More »
Tips for Updating Your Brand to Stay Current While Maintaining Brand Recognition and Loyalty As a business owner, you know that your brand is everything. It’s the first thing people see when they encounter your business, and it’s what sets you apart from your competitors. But as time goes on, even the most iconic brands …
How to Evolve Your Brand Without Losing Your Identity Read More »
Whether you’re a current business owner or looking to start one, you’ve likely heard the terms “brand strategy” and “business strategy” thrown around. But wtf do they really mean, and how do they differ? Let’s break down the differences between these two types of strategies and why they’re both important for the success of your …
Brand Strategy vs Business Strategy: How They Differ Read More »
Creating a buzz around your brand name is every business owner’s dream. How hard can it be? We’ll level with you– it takes a lot of work and a lot of luck to become the next Coca-Cola. But the power of branding works for businesses of all sizes, and with the right strategy, it could …
What is Brand Power, and Why is It Important to Your Business? Read More »
As a small business owner or nonprofit leader, you want to get the word out about your business. You want to create a buzz about what it does. But should you use branding or marketing services? You need to separate the hive from the honey. We can help – keep reading! Branding Is Your Identity; …
At the end of every customer journey, there’s a sweet pot of honey waiting. It’s what the customer wants to buy and it’s what you want them to find! But if you aren’t creating the right buzz around your products, they may just bumble away. And you know we can’t let that happen to hard …
Types of Marketing Collateral You Need for Your Small Business Read More »
Whether you’re a freelance journalist, running a marketing agency, or have any other kind of small business, having a professional-looking website that stays on-brand is non-negotiable – that is, if you value success, honey! To ensure that you’re on the right track, here are six top essentials for successfully branding a website for your business. …
Top 6 Essentials for Successfully Branding a Website Read More »
Honey Hottake: Building a brand is all about the details! Whether you’re trying to start up a mom-and-pop coffee shop or an e-commerce store selling streetwear, branding your business to stand out from the competition is never easy. The biggest companies have millions of dollars in advertising and marketing funding to work with so as …
Happens to the best of us, honey. But there are actually some fun and simple ways to take your brand from whomp whomp (insert sad face) to wowza. One of the number one things businesses and organizations feel they’re missing in their online presence is variety, but they don’t know how to get it without …
Did you know bees ‘waggle’ to communicate to their fellow workers they’ve found a good source of nectar? Sweet, right? Wondering why it matters? Well, besides the fact that it’s adorable, it’s also the inspiration behind Waggle, Honey’s small business resource library. Waggle is intended to communicate with clarity to hives like yours (non-profits and …
