Marketing

Brand Strategy vs Business Strategy: How They Differ

Whether you’re a current business owner or looking to start one, you’ve likely heard the terms “brand strategy” and “business strategy” thrown around. But wtf do they really mean, and how do they differ?  Let’s break down the differences between these two types of strategies and why they’re both important for the success of your …

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Top 6 Essentials for Successfully Branding a Website

Whether you’re a freelance journalist, running a marketing agency, or have any other kind of small business, having a professional-looking website that stays on-brand is non-negotiable – that is, if you value success, honey! To ensure that you’re on the right track, here are six top essentials for successfully branding a website for your business. …

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Waggle – Small Business Resources

Did you know bees ‘waggle’ to communicate to their fellow workers they’ve found a good source of nectar? Sweet, right? Wondering why it matters? Well, besides the fact that it’s adorable, it’s also the inspiration behind Waggle, Honey’s small business resource library. Waggle is intended to communicate with clarity to hives like yours (non-profits and …

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