Humphreys Street

raise the roof academy

Who They Are

Humphreys Street Coffee is a social enterprise of their parent nonprofit, Harvest Hands CDC located in South Nashville, TN that empowers youth through student employment at their local coffee shop and roastery/soap kitchen.  Humphreys Street Coffee was started to encourage local leaders by creating jobs, providing mentorship, and teaching skills like customer service, marketing, and craftsmanship.

Our Goals Together
  • To create a clean, minimalist brand and packaging design that spoke to the history of the nonprofit but would allow the students to be the spotlight of the brand story.
  • To design a look that is light and simple to replicate the cleanliness of the handmade soaps and the small-batch roasted coffee.
  • To design a logo inspired by the old church built in 1929 that housed the roastery, soap kitchen, and after-school programming for 10 years. The building itself was gifted to the nonprofit in 2008 and symbolizes the start of its humble, successful journey. The brick structure with identifiable but simple architecture was an incredible analogy of how the nonprofit acts as a cornerstone in the community. The icon element used is an illustration of that same building which is currently the location of the coffee shop as of July 2018.  
what we did
  • Logo Design
  • Package Design
  • Web Design
  • Social Media Planning
  • Email Marketing

the result 

Honey Creative created clean, minimalist branding and packaging designs to highlight the history of the nonprofit while allowing the students to be the spotlight of the brand story. The look and logo are inspired by the cleanliness of the handmade soaps and small batch roasted coffee.

Average Revenue Growth Annually


Since Rebranding

New Brick and Mortar Locations


in Nashville’s Wedgewood-Houston Neighboorhood and on Broadway

New Programming Space


10K square feet!

Visit the full site online at to shop their products and learn more about their empowered student employment opportunities.


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