Rebranding

Crane Builders

The Challenge

Crane Builders, a family business with deep roots, wanted to modernize their brand without losing the nostalgia of their original logo. At the same time, they were attracting lower-end leads that didn’t align with their high-quality craftsmanship.

Our Approach

We created a hand-drawn rendition of their existing logo, blending heritage with a refined, modern aesthetic. This elevated the brand’s presence, signaling luxury and exclusivity while preserving its legacy, ultimately attracting the right clientele.