Rebranding

The Be Hive

The Challenge

As The BE Hive grew into a powerhouse in the plant-based food space, their branding and messaging needed to evolve with them. Their bold, edgy personality wasn’t fully reflected in their visuals and voice, and they needed a brand that truly captured their passion, purpose, and the heart of what they do.

Our Approach

We kicked off our partnership by designing a pitch deck during a Honey-Do Day that helped land them a $1 million investment, proof that when the right story is paired with the right visuals, dope things happen! From there, we refined their messaging and visual identity to match the energy and impact of their brand. We elevated their design, sharpened their voice, and ensured every touchpoint felt as bold and flavorful as their food. By leaning into their rebellious, plant-powered ethos, we created a cohesive brand that not only keeps up with their success but fuels their continued growth.