Congratulations! As a fellow small business owner expecting my first bay-bee this summer, I understand the excitement and challenges that come with trying to plan for an actual baby while trying to take leave from your first baby—your business. Maternity leave is a precious time for both you and your growing family, but as a …

As a business owner, you know the importance of having a strong brand identity that sets you apart from your competitors. One of the key components of your brand identity is your logo. It’s the visual representation of your brand that makes a lasting impression on your customers.  With the rise of DIY graphic design …

break down the differences between these two types of strategies and why they’re both important for the success of your …

Honey, let’s talk color palettes. Color is a major component of any brand’s visual identity and any strategic color palette is grounded in emotion and color theory, right? But before you get back to designing your mood boards, have you evaluated the adaptability of those beloved colorblind friendly palettes? Have you considered if your brand …

Hey, let’s break the stereotype of the “graphic designer” conjuring up images of logo-making wizards! Graphic design is a vibrant universe, way beyond just pretty visuals. It’s like a toolbox of creative superpowers tailored to diverse business needs. Picture it as a strategic dance of colors, fonts, and images, all aimed at telling stories that …

Calling all busy bees! As a business owner, you’ve likely heard the terms branding and logo thrown around interchangeably. But let’s get one thing straight – they are not one in the same! While a logo is an essential part of your branding, it’s just one component.  Here we’ll explore the difference between branding vs …

I recently tried out a new gym and hated it. The class was energetic, I got a good workout, and the space was clean and well-kept, so what was the problem? The customer service was terrible. When I eagerly walked in, high on a fresh cup of coffee and ready to get my butt-sweat on, …

It’s apparent that every business and organization seeks to be accessible. Of course, you want your product, your service, your vision to be seen by everyone! But when we sit down to really think, who do you really mean by everyone? Are we truly thinking about all people, all abilities, all backgrounds? A lot of people …