Design Agency | Nashville, TN | Small Business, Nonprofit Branding

Why Sometimes You “Just Need a Logo”

Koko & Co arched logo on a green background

Do you really need a logo? Like, really need one? Take a minute to mull it over. What do you think?

The answer is yes, you need a logo!

But a brand logo isn’t just your own personal piece of eye candy. It serves a greater purpose, helping you stand out, get noticed, capture the essence of your brand and of course making sure your business isn’t, well, boring! (That is, with the right logo design!)

So, if you’re looking to elevate your business and your brand, a new custom logo design is the place to start.

Consumers will judge the legitimacy and trustworthiness of your business from the quality of your visual marketing. Typically, a logo is part of a larger branding strategy. But sometimes, one symbol is all you need to get started or if you’re new to business. 

Can I Just Get a Logo Design from a Professional Designer?

If your business is new, investing in a full-scale branding strategy and campaign may not make sense financially or strategically. You’re still learning how to conduct your business effectively, am I right? However, a logo can do a lot for your company when you’re first starting without breaking the bank. 

If you don’t know how to design a logo that best captures the essence of your business in one iconic design, you don’t need to do it alone. There are many professional agencies (Heyyyyy, Honey!) that can limit their services to a simple logo suite. They can do it at an affordable rate so that you have a jumping-off point for branding your business without investing in a complete brand strategy. 

4 Signs It’s Time for a Custom Logo Design

1. Change or Growth in your Business 

If you are significantly scaling your business and expanding your customer reach, now is a great time to launch with some branding in place. This will catch customers’ eyes more than just a faceless pitch. 

2. Your Current Logo Isn’t Responsive 

Hello, is it me you’re looking for? A simpler version of your logo that can squeeze into a social media profile photo without looking like a hot mess blob of nothing. Your logo design must translate to all platforms; desktop, tablet, mobile, and various social media platforms. This will ensure all your customers are presented with the same branding experience regardless of where they interact with your business. If your current logo is only in one layout format like vertical or horizontal, it might be limiting visibility if it’s not truly scalable. 

3. The Current Design Is Outdated

The aesthetics of your logo may be just as important as the name of your business. Keep in touch with market trends and update your logo, with slight changes, every couple of years to stay on-trend and relevant. We’ve all seen the ever-popular neutral with a simple serif and clean lines but lately, nostalgic tributes to earlier decades like retro fonts and saturated colors are becoming more popular.

4. Needs to be Professionally Elevated

Consumers expect a certain standard and quality from visual marketing and branding. If your current design looks like it was made 15 years ago on Microsoft Paint, people will be distrustful of the legitimacy of your company.  A professional-looking design tells the world your business is mature and successful. 

On a similar note, something we see very often is our clients only having one file type for their logo, like a PNG or JPG (otherwise known as raster files). However, it’s critical to have art files or just larger file types (vector files) for its scalability. Vector files have mathematically precise points, which means you can scale them to any size without losing quality. Whether you need to place your logo on a business card, poster, billboard or in an email, you won’t lose any sharpness. 

How to Design a Logo

To really elevate your business look through logo design, it’s recommended to hire a professional designer to ensure the quality of your design. While there are tons of programs out there like Canva to DIY design your own, there are hefty trademarking limitations and file type restrictions for what you’re able to create. 

While not every business is prepared to pay for a full-service agency that will design all your published pieces and provide you with a complete brand strategy, just paying for a logo can be a great alternative in the interim. And every dollar you put into a professional design will pay dividends as a long-term investment. 

Contact a professional like your friends here at Honey Creative for a custom logo design if you’re ready to take the next step in your business and start connecting more effectively with customers. 

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