As the adage goes, “If it ain’t broke, don’t fix it.”. While this is true in many cases, when it comes to the success of your hive’s branding, sometimes a little sprucing up can go a long way!
Rebranding your business could involve something as simple as a shift in messaging to better communicate a more relevant brand promise, or a more glaringly obvious change like a new brand name or logo. No matter how you slice it, rebranding is extremely important and is part of the natural cycle of business.
Why then, is rebranding such a hard sell for businesses to jump on board with? Well, the red flags to rebrand often get lost in the hustle and bustle of the busy day-to-day. Even when you do notice these red flags, the decision to embark on a business rebranding initiative is rarely an easy one.
While you probably have enough going on to worry about, spending the necessary time to renovate your hive can breathe new life into your business and keep you from being overshadowed by the competition.
Why Do Companies Rebrand?
Sure, a branding agency may have helped you craft the correct branding for your company, but trends and consumer behavior change. If you want your business to stay current, it’s crucial to evolve with the times.
Still Apprehensive About Undergoing a Business Rebrand? These 5 Reasons May Change Your Mind:
1. You Don’t Stand Out
Although it’s vital to keep up with the changes in your industry, it can also cause your brand to seem identical to your competitor and trust us you don’t want your brand to blend in! You’re not alone in this problem though — sometimes, brands start to think alike, unknowingly adopting each other’s traits. If you feel you’ve become too similar to other brands, you may want to reach out to a branding agency for a rebrand. Hi, honey! ??
2. You Want to Attract New Audiences
With time comes change, and your business’s original goals and objectives may no longer be what they once were. However, as your goals change, so should your brand positioning because you won’t reach your new audience with old methods. With proper brand development, your rebrand can make you stand out and reach your target audience as well as offer new clients, followers, and friends a welcoming place to land!
3. Your Brand is Becoming Stale
Things are operating well with your business until one day you get a powerhouse uppercut from Mike Tyson and reality clocks you. Your brand has become a stale piece of bread. Brand staleness is a product nightmare, and makes it exceedingly difficult to create new customers.
Take yourself for example – a fresh haircut and a new outfit can do wonders to your self-confidence, as well as transform how you are perceived by others. Your brand is no different. The world is riddled with rapid change and is constantly evolving. We know this first-hand, and so our customers expect it as well. If we don’t evolve and change too, our competition is happy to step in and take over our market share.
4. Your Brand Doesn’t Align With Your Values
A brand doesn’t always reflect the value of a company. If you want to connect with an audience that would align with what your organization believes in, they have to see it in your brand. A business rebrand may be necessary if you feel your current brand has a disconnect from your company purpose, mission, and vision.
5. You Have a Negative Image
These days, it doesn’t take much for a word or concept to take on negative connotations. Things like political missteps, social media and business faux pas can spread like wildfire, transforming a once innocent brand into a hot potato.
When you have no choice but to disassociate your brand from a negative image, rebranding is often the most simple and effective remedy. Start first with an internal brand audit to assess where and how deeply the associations run.
Rebrand Your Business Today!
Are you thinking of getting a rebrand but don’t know where to start? Then, leave the job to our skilled team at Honey Creative! Our branding agency has got you covered with a dynamic, experienced skillset and attentiveness that is promised and proven to help you reach your goals creatively and beyond. Connect with us today to learn more!
