Regardless of the industry, it’s important for your brand to stand out. It’s the only way you’ll get ahead of the competition and see the success you’ve been working so hard towards. When done right, branding gives you a chance to put your business on the map, and it opens more doors in terms of audience and revenue.
So, with the new year right around the corner, what are the branding trends for 2023, and how can you incorporate them into your company? So glad you asked, honey! Let’s dive in!
Y2K round 2 is here to stay! As are a bunch of other retro eras that brands are looking to take inspiration from and add a modern edge to. Whether you’re using bright, loud colors and kitsch typography for a campaign, or you go for a more psychedelic edge reminiscent of the 60s, daring nostalgia is all about acknowledging the old and giving it a new lease of life.
Digital scrapbooks are where it’s at in 2023. Think Lizzie McGuire, Groovy Chick, basically any late 90s to early 2000s aesthetic, and add a mixed media collage. Brands like Chanel have taken advantage of this retro trend, namely in the campaign they launched featuring Lily-Rose Depp.
Powerful Use of Color
Bright, contrasting colors are another big one for branding trends for 2023. Designers are shifting away from the neutral Kim Kardashian SKIMS color schemes and going for something with more of an impact. This trend is also pretty nostalgic, as the powerful colors are being paired with geometric designs and playful shapes.
From the past to the future, many brands are opting to use animated logos now. This is mainly down to video content being massive these days – think TikTok’s meteoric rise and Instagram’s algorithm shifting to favor such content. It’s a way for brands to explain their stories in more detail and is an extra marketing tool that they can post on a variety of social media channels.
From brand activism (to make businesses seem more empathetic) to telling the story behind your brand, humanization is set to be big in 2023. Whether you’re a homemade chutney company sharing the history of the brand or you’re a sustainable fashion company explaining how you make your clothes, consumers want to see realness next year.
Pop Culture Influence
This trend uses a LOT of TikTok. From jumping on video trends from your company’s account to referencing big Netflix shows, pop culture influence is primarily reactive PR. Basically, whatever is big or trending at the moment, brands will jump on the bandwagon to try and push their name to the forefront of the conversation.
Utilize These Trends And Watch Your Business Grow
Any small business or non-profit organization can benefit from these branding trends for 2023. But if you’re new to marketing, don’t hesitate to get in contact with us. Honey Creative has tons of branding experience and can help bring these trends to life and increase the visibility of your business.