BRANDING

Branding vs a Logo: What’s the Buzz and Why it Matters

Calling all busy bees! As a business owner, you’ve likely heard the terms branding and logo thrown around interchangeably. But let’s get one thing straight – they are not one in the same! While a logo is an essential part of your branding, it’s just one component.  Here we’ll explore the difference between branding vs …

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Brand Strategy vs Business Strategy: How They Differ

Whether you’re a current business owner or looking to start one, you’ve likely heard the terms “brand strategy” and “business strategy” thrown around. But wtf do they really mean, and how do they differ?  Let’s break down the differences between these two types of strategies and why they’re both important for the success of your …

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Top 6 Essentials for Successfully Branding a Website

Whether you’re a freelance journalist, running a marketing agency, or have any other kind of small business, having a professional-looking website that stays on-brand is non-negotiable – that is, if you value success, honey! To ensure that you’re on the right track, here are six top essentials for successfully branding a website for your business. …

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