We love a good survey here at Honey, so we dug into the latest conducted by Stackla and they bring forth the facts that 86% of consumers say authenticity is important when deciding what brands to support and 60% say content from friends and family influence their purchase decisions. Interesting stuff, right? While this is just one example of many similar surveys conducted to analyze what influences consumers, it’s safe to say that the most important factor to a brand’s success is not the views of their own hive, but those of their target audience.
Until customers have experienced your product, believed your brand promise, and developed a positive perception to buy and rebuy it, your brand will simply not grow. Stings a little, we know! If beauty does lie in the eyes of the beholder, then consumers decide!
Consumers own brand perception. Brand perception focuses on the perspective of consumers, understanding what they believe a particular brand represents. This means that it mainly revolves around how customers view your company based on their interactions with your brand.
What is Brand Perception All About?
At the most basic level, a brand is a sum of the feelings, thoughts, interactions, impressions, and experiences that customers have about your company. Building brand perception can take years of hard work and requires you to step into the shoes of your customers and really understand their pain-points and offer them the best solution.
What’s the Importance of it?
The way people perceive your brand is important. If customers trust your business, there’s a higher chance that they’ll choose your products or services over what your competitors offer. But aside from the profitable benefits, brand perception matters in the industry because it revolves around nurturing and fostering a positive relationship with people.
How Do You Measure it?
If you have a good team in place, developing strategies and tactics to enhance how your customers view your company is the easy part. The challenging part is figuring out how to best monitor and measure whether your efforts are making a big difference in the way consumers perceive your brand.
Indeed, it might be difficult to evaluate something as abstract as brand perception. But luckily, there are simple ways to do this. You can make use of online forums and surveys to help you understand what customers think about your brand. Some may call this route old-fashioned, but they will truly give you the best insight into your customers’ thoughts.
If you’re looking for an easy to use, accessible, survey builder, Google Forms gets the Honey stamp of approval!
Additionally, you can monitor your status by tracking mentions, comments, and reactions on social media. Statistics show that most consumers often use these platforms to inquire and complain, so they’d be pretty helpful in assessing whether you have a positive or negative reputation amongst consumers. Look at Instagram coming in handy, honey!
The Role of Brand Development and Perception in Achieving Success
In an industry where you expend all effort to appeal to other people, it’s clear why it’s vital to develop your identity and reputation as a brand. Additionally, remember that brand perception isn’t just about looking good; it’s more about taking the time to understand your customers better to serve them better.
Honey Creative is a digital agency dedicated to providing creative resources to organizations. As a company, our primary goal is to help our clients tell their stories, fulfill their missions, and accomplish their goals. If you need help with brand development to make your voice heard within the business industry’s competitive realm, don’t hesitate to reach out to us today!