If you don’t have a digital presence, does your business even exist? Nowadays, having an online presence is a must-have for any business. It acts as your calling card on the Internet, giving your audience the information they need to know about your brand identity as well as your products and services.
A website will give you a platform to execute digital marketing efforts that will increase your brand awareness as well as engage with your audience. However, putting up a website isn’t as easy as it sounds.
So many things can go wrong from slow loading time and confusing copy to mobile incompatibility and lack of SEO optimization, just to name a few. Without the proper implementation, your website will not be an effective digital marketing tool. It’s one thing to have a website and another thing to have one that will attract customers and boost your sales.
4 Honey Hacks to Make Your Website Design Effective:
1. Make Your Website Optimized for Mobile
With smartphones being more accessible to larger groups, there is a push more than ever to create mobile-friendly platforms. When you link your website through social media posts, you’re obviously encouraging your audience to follow this link and access it on their phones, so you want to make sure the user experience is up to par.
When creating your website, make sure that your sign-up forms are compatible with mobile devices. Make sure you have a fast enough website loading speed and that your images are still viewable on mobile.
When you have an interface fit for mobile use, it helps user experience and ensures that your audience stays on your platform for as long as possible. When it appears cluttered, chances are they will click out of there before they have an opportunity to learn more about what you can offer.
2. Help Audiences Realize Your Value
Having a website helps build trust and credibility among your followers. You can use your website as a platform to tell your audience more about what you can offer. Each listing can include a value proposition, which basically tells your audience why they should choose your products.
As a whole, having a website will also build your credibility. If you allow previous customers to leave behind reviews, it will only help solidify your authority in the matter. It means that you deliver on your promises.
3. Generate Quality Content to Entice Readers
When building your website, content is important. When you create compelling content, it helps build audience retention. Not only that, but they will have a better feel of your vision through the content they consume on your website.
You can create supporting graphics to collate all of the information you have on your products, making you a reliable source in the industry. You can also create blogs and other content to engage with your audience, building a relationship that goes just a little bit beyond seller and customer.
4. Focus on Your Call to Action (CTA)
Your CTA is a crucial component of your website. Make sure you include CTA buttons in relevant areas so that your audience remains interested in the services you have to offer and even gets to know more about them.
While this is very important, do not overwhelm your audience with CTA buttons left and right. This could negatively affect their experience with your website. As a general rule, try to keep a max of 2 CTAs, as to not confuse your shoppers or distract them from the main action you are looking for them to make.
Build Your Online Presence
Simply creating a website is not enough to maximize the potential of having this platform. You have to make sure that every part of the website design process is curated to ensure that your audience stays on each page and interacts with all of the elements you want them to interact with.
Build your online presence today with the help of Honey Creative. We are a creative marketing agency that aims to provide solutions to your business problems. We want to give brands a voice to communicate their story to wider audiences. Consult with us today!