As the adage goes, “If it ain’t broke, don’t fix it.”. While this is true in many cases, when it comes to the success of your hive’s branding, sometimes a little sprucing up can go a long way! Rebranding your business could involve something as simple as a shift in messaging to better communicate a …
Growing your hive is a big deal! So when you’re building a team for your business or creating campaigns and strategies, it’s important that your worker bees share the same values and are on the same page regarding your company’s trajectory. Remember, good bee’s make honey, and others just sting. Basically, you need people you …
4 Important Questions to Ask a Graphic Designer Before Hiring Them Read More »
You know when you’re in an interview or meeting with a new client and get the dreaded question, “Tell me about yourself”? Cue the sweaty palms, burning cheeks, and nervous laughter. Trying to boil down all your interests, experiences and work into just a few sentences is harder than it seems, right? Why is telling …
If you’re anything like us, when you were in kindergarten you always had to have the biggest box of crayons or the largest selection of colored pencils. Was anyone else a big cerulean fan? As humans, we love color, and the fascination doesn’t wane with time, either. Colors paint a story without having to say …
The Psychology of Color in Marketing and Branding Read More »
When you’re writing content for your nonprofit brochure, there’s no doubt that your work is worthy: Your words support services that raise money for cancer research, feed children, end factory farming and so many other missions that are making an impact. . You care passionately about your mission, which means writing effective copy should be …
3 Nonprofit Brochure Copywriting Hacks That Encourage Donations Read More »
Unpopular opinion: There’s no one way of building a successful brand. Depending on your company’s core values and services, you may need to put a spotlight on certain branding strategies to help share your brand’s message to your consumers. When you’re creating (or brushing up) your brand’s message, unique elements work together to create a compelling …
As time goes on, websites continue to heighten the standard for good design. As a result, peoples’ expectations of your own website are raised just as high. This makes it essential for your organization to not only meet this new standard of excellence, but to truly “wow” your supporters with materials that are well-designed (really …
How to Increase Donations for Nonprofits Through Good Web Design Read More »
Every brand wants to lead the way in delivering quality products and fantastic customer service right?. Of course! However, these days, it is no longer enough to simply have a stellar product if you want to please and retain your customers. To truly satisfy and meet their needs, brand competitive analysis and brand audit projects need to …
We get it – as a business owner, you have a lot on your plate, especially in the stages when your business is still in its infancy. For this reason, developing a solid brand strategy is oftentimes easily overlooked in favor of other pressing business concerns like who’s gonna take out the trash or where …
How to Create a Strong Brand Identity for Your Small Business Read More »
When you run an organization, there’s no denying that several factors are considered to help your hive fulfill its mission. You’ve got to wear various hats to ensure that you’re taking the right steps to reach your goals and in most cases, it boils down to how effective your marketing efforts are. Of course your …
