Hey honey, did you know that branding is a crucial part of marketing your nonprofit organization? With a unique and strong brand identity that speaks to your organization’s values, you could gather more supporters and donors for your cause than any fundraiser event could generate! However, for your team, volunteers, and designers to represent your …
Best Practices on Writing Your Business Brand Guidelines Read More »
A rebranding process isn’t quick nor is it simple. In fact, it’s actually quite complicated. Rebranding requires deep thinking, investigation, time, energy and collaboration in order to create something that’s an honest reflection of your nonprofit or small business. It’s exhausting work! But it’s also exciting and thrilling – even more so when you prepare to introduce …
Mission awareness, donation increases, volunteer recruitment – these are some of the many important things non-profit leaders are constantly working towards achieving for their organization. Marketing efforts can play a big role in helping to achieve these goals, but marketing can cost a pretty penny. In fact, when nonprofits need to make budget cuts to account …
5 Engaging Non-Profit Marketing Collaterals for Maximum Impact Read More »
Increased customer loyalty, improved image, and relatable identity are just some of the many things that successful branding can yield for your business, but it takes more than great branding to grow your company. It takes a village and your village has to be able to strategically and confidently represent your brand. So, raise your hand if …
As the adage goes, “If it ain’t broke, don’t fix it.”. While this is true in many cases, when it comes to the success of your hive’s branding, sometimes a little sprucing up can go a long way! Rebranding your business could involve something as simple as a shift in messaging to better communicate a …
Growing your hive is a big deal! So when you’re building a team for your business or creating campaigns and strategies, it’s important that your worker bees share the same values and are on the same page regarding your company’s trajectory. Remember, good bee’s make honey, and others just sting. Basically, you need people you …
4 Important Questions to Ask a Graphic Designer Before Hiring Them Read More »
You know when you’re in an interview or meeting with a new client and get the dreaded question, “Tell me about yourself”? Cue the sweaty palms, burning cheeks, and nervous laughter. Trying to boil down all your interests, experiences and work into just a few sentences is harder than it seems, right? Why is telling …
If you’re anything like us, when you were in kindergarten you always had to have the biggest box of crayons or the largest selection of colored pencils. Was anyone else a big cerulean fan? As humans, we love color, and the fascination doesn’t wane with time, either. Colors paint a story without having to say …
The Psychology of Color in Marketing and Branding Read More »
When you’re writing content for your nonprofit brochure, there’s no doubt that your work is worthy: Your words support services that raise money for cancer research, feed children, end factory farming and so many other missions that are making an impact. . You care passionately about your mission, which means writing effective copy should be …
3 Nonprofit Brochure Copywriting Hacks That Encourage Donations Read More »
Unpopular opinion: There’s no one way of building a successful brand. Depending on your company’s core values and services, you may need to put a spotlight on certain branding strategies to help share your brand’s message to your consumers. When you’re creating (or brushing up) your brand’s message, unique elements work together to create a compelling …
