Whether you’re a freelance journalist, running a marketing agency, or have any other kind of small business, having a professional-looking website that stays on-brand is non-negotiable – that is, if you value success, honey! To ensure that you’re on the right track, here are six top essentials for successfully branding a website for your business. …
Top 6 Essentials for Successfully Branding a Website Read More »
Honey Hottake: Building a brand is all about the details! Whether you’re trying to start up a mom-and-pop coffee shop or an e-commerce store selling streetwear, branding your business to stand out from the competition is never easy. The biggest companies have millions of dollars in advertising and marketing funding to work with so as …
Happens to the best of us, honey. But there are actually some fun and simple ways to take your brand from whomp whomp (insert sad face) to wowza. One of the number one things businesses and organizations feel they’re missing in their online presence is variety, but they don’t know how to get it without …
Did you know bees ‘waggle’ to communicate to their fellow workers they’ve found a good source of nectar? Sweet, right? Wondering why it matters? Well, besides the fact that it’s adorable, it’s also the inspiration behind Waggle, Honey’s small business resource library. Waggle is intended to communicate with clarity to hives like yours (non-profits and …
As an entrepreneur, you’re going to hit a lot of road blocks, honey. You’ll probably doubt yourself at some point, fail to meet certain objectives, and struggle more than you expected or care to admit. It’s no wonder only 4% of startups survive beyond ten years, or that half of startups fail the first five …
What Must an Entrepreneur Assume When Starting a Business? Read More »
ot every brand manages to pull off campaigns that make mainstream headlines. However, when they do (and when they do it well) it can really enhance the scale of a company. And we all know what that means – more cash money, honey! But there are also times when they try to make an expansion, …
Creative directors are the creative leads at companies who design, develop, and deliver a strategic vision for clients. In a nutshell, they leverage their creativity in a meaningful way by making the everyday things around you beautiful and visually intriguing. If you have a passion for all things art and design, you may have wondered, …
What Does a Creative Director Do & How to Become One: Sit Down with Andi Dunn Read More »
If you’re a newbie to the brand strategy world, you might be wondering why you need a mission statement AND a purpose statement. You’re not alone, honey. While they both clarify your organization’s intentions and guide everyone involved on what they can expect when interacting with your brand, they actually have critical differences in meaning …
Do you really need a logo? Like, really need one? Take a minute to mull it over. What do you think? The answer is yes, you need a logo! But a brand logo isn’t just your own personal piece of eye candy. It serves a greater purpose, helping you stand out, get noticed, capture the …
Did you know that there are 36 million blind users online? This is one of the many reasons why Alternative text (alt text) is a critical component of your website optimization strategy. Alternative text is, in its basic form, any text that describes the appearance and functionality of visuals like photos, graphics or graphs. In practice, …
