If you want your online campaigns to pack a powerful punch, you need to spotlight specific marketing elements to boost your strategy and reach your goals. One of the most critical aspects of your campaign are brand audits. Brand audits assist businesses in understanding how their business stacks up to both competitors and in learning how …
We hate to be a buzzkill but, the reality of today’s business world is that competition is cutthroat, but there is a way to ensure that your hive can survive and stand out from competitors. You’ll need to differentiate yourself. And the best way to differentiate yourself from others is through your brand! But honey, …
Thanks to the World Wide Web, expanding your organization’s mission to a worldwide audience is now possible. Besides endless dog videos and shopping cart abandonment on Amazon, the seamless nature of online interactions can expose different causes to various communities. This allows patrons and supporters from across the globe to get to know your mission …
Marketing is something that’s found everywhere we look, whether we realize it or not! While there are some marketing strategies that are so painfully obvious to sell a specific product, more well-constructed marketing uses well-crafted storytelling to help audiences relate and appreciate the brand more. Of course you’d rather listen to a story than feel like you’re …
Story Types Your Organization Needs to Communicate to Succeed Read More »
Have you been tugging at your audience’s heartstrings with your branding? If not, you’re gonna want to start. Whether your goal is to make your audience feel happy, sad, curious or nostalgic, it’s so important to have existing and potential customers associate your brand with a certain emotion. Simply put, consumers are much more likely to …
How to Get People to Feel Something With Your Branding Read More »
No nonprofit can reach its goals without successful branding. Your organization may not have the objective of gaining customers or becoming an industry leader, but your brand still matters—and it may be even more critical to organizations like yours! The Importance of Branding for Nonprofits Although nonprofit organizations like yours aren’t in it for the …
3 Tips to Build a Strong Branding Foundation For Your Nonprofit Read More »
Backing a charity is one of the most effective ways to make a social impact, but when you have a set budget, time constraints, and a myriad of business and life events to juggle, it can be a challenge to decide which charity to champion and how to best contribute. That being said, we’ve been …
Mindset matters, and though we’re probably not the first to inform you that a positive mindset is essential to growing your hive successfully, we might be one of the few to acknowledge that it may not come naturally. Think about it, we have to fight off some pretty tricky feelings in order to find and …
Mindset. Yep. A proper mindset is exactly what your nonprofit needs. I’m sure that wasn’t what you wanted to hear or were scouring the edges of the internet for because it’s not an easy fix. The most important thing every nonprofit needs is to shift their mindset to thinking of themselves as a business instead …
Honey, let’s talk color palettes. Color is a major component of any brand’s visual identity and any strategic color palette is grounded in emotion and color theory, right? But before you get back to designing your mood boards, have you evaluated the adaptability of those beloved colorblind friendly palettes? Have you considered if your brand …
