As much as I wish I could just design all day and never have to worry about the financial elements of business ownership, I know that if I want Honey to grow then I gotta get my head in the accounting game. With that being said, I’ve recently taken a hive dive into a book …
Did you know bees ‘waggle’ to communicate to their fellow workers they’ve found a good source of nectar? Sweet, right? Wondering why it matters? Well, besides the fact that it’s adorable, it’s also the inspiration behind Waggle, Honey’s small business resource library. Waggle is intended to communicate with clarity to hives like yours (non-profits and …
As an entrepreneur, you’re going to hit a lot of road blocks, honey. You’ll probably doubt yourself at some point, fail to meet certain objectives, and struggle more than you expected or care to admit. It’s no wonder only 4% of startups survive beyond ten years, or that half of startups fail the first five …
What Must an Entrepreneur Assume When Starting a Business? Read More »
ot every brand manages to pull off campaigns that make mainstream headlines. However, when they do (and when they do it well) it can really enhance the scale of a company. And we all know what that means – more cash money, honey! But there are also times when they try to make an expansion, …
If you’re a newbie to the brand strategy world, you might be wondering why you need a mission statement AND a purpose statement. You’re not alone, honey. While they both clarify your organization’s intentions and guide everyone involved on what they can expect when interacting with your brand, they actually have critical differences in meaning …
Did you know that there are 36 million blind users online? This is one of the many reasons why Alternative text (alt text) is a critical component of your website optimization strategy. Alternative text is, in its basic form, any text that describes the appearance and functionality of visuals like photos, graphics or graphs. In practice, …
Hey Honey, If you’re just starting as a small business owner, I’ve been there, and I commend you for putting yourself out there. It’s exciting and challenging all at once. If you’ve been at it for years, I can relate, and I’m sure we could swap a small business war story or two. The truth …
Between running a business, nurturing customer relationships, and managing employees, we know you have a lot of balls in the air! When you’re as busy as a bee, the first one to drop is usually the marketing ball. You’ve forgotten about that ad in a local magazine that’s been running for a year, your social …
Put Marketing Dollars to Good Use with a Small Business Brand Audit Read More »
There’s a lot I wish I could tell Honey six years ago. Like a lot. I’d write her a letter to tell her it’ll be ok, you can cry if you want to when your inbox is full and your bank account is empty. That I’ll be here through the ups and the downs to …
When you run an organization, there’s no denying that several factors are considered to help your hive fulfill its mission. You’ve got to wear various hats to ensure that you’re taking the right steps to reach your goals and in most cases, it boils down to how effective your marketing efforts are. Of course your …
