Advice

How to Make a Donation Page That’s Enticing

Thanks to the World Wide Web, expanding your organization’s mission to a worldwide audience is now possible. Besides endless dog videos and shopping cart abandonment on Amazon, the seamless nature of online interactions can expose different causes to various communities. This allows patrons and supporters from across the globe to get to know your mission …

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Story Types Your Organization Needs to Communicate to Succeed

Marketing is something that’s found everywhere we look, whether we realize it or not! While there are some marketing strategies that are so painfully obvious to sell a specific product, more well-constructed marketing uses well-crafted storytelling to help audiences relate and appreciate the brand more. Of course you’d rather listen to a story than feel like you’re …

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How to Get People to Feel Something With Your Branding

Have you been tugging at your audience’s heartstrings with your branding? If not, you’re gonna want to start. Whether your goal is to make your audience feel happy, sad, curious or nostalgic, it’s so important to have existing and potential customers associate your brand with a certain emotion. Simply put, consumers are much more likely to …

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3 Tips to Build a Strong Branding Foundation For Your Nonprofit

No nonprofit can reach its goals without successful branding. Your organization may not have the objective of gaining customers or becoming an industry leader, but your brand still matters—and it may be even more critical to organizations like yours! The Importance of Branding for Nonprofits Although nonprofit organizations like yours aren’t in it for the …

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