If you’re anything like us, when you were in kindergarten you always had to have the biggest box of crayons or the largest selection of colored pencils. Was anyone else a big cerulean fan? As humans, we love color, and the fascination doesn’t wane with time, either. Colors paint a story without having to say …
The Psychology of Color in Marketing and Branding Read More »
When you’re writing content for your nonprofit brochure, there’s no doubt that your work is worthy: Your words support services that raise money for cancer research, feed children, end factory farming and so many other missions that are making an impact. . You care passionately about your mission, which means writing effective copy should be …
3 Nonprofit Brochure Copywriting Hacks That Encourage Donations Read More »
Unpopular opinion: There’s no one way of building a successful brand. Depending on your company’s core values and services, you may need to put a spotlight on certain branding strategies to help share your brand’s message to your consumers. When you’re creating (or brushing up) your brand’s message, unique elements work together to create a compelling …
As time goes on, websites continue to heighten the standard for good design. As a result, peoples’ expectations of your own website are raised just as high. This makes it essential for your organization to not only meet this new standard of excellence, but to truly “wow” your supporters with materials that are well-designed (really …
How to Increase Donations for Nonprofits Through Good Web Design Read More »
Every brand wants to lead the way in delivering quality products and fantastic customer service right?. Of course! However, these days, it is no longer enough to simply have a stellar product if you want to please and retain your customers. To truly satisfy and meet their needs, brand competitive analysis and brand audit projects need to …
We get it – as a business owner, you have a lot on your plate, especially in the stages when your business is still in its infancy. For this reason, developing a solid brand strategy is oftentimes easily overlooked in favor of other pressing business concerns like who’s gonna take out the trash or where …
How to Create a Strong Brand Identity for Your Small Business Read More »
When you run an organization, there’s no denying that several factors are considered to help your hive fulfill its mission. You’ve got to wear various hats to ensure that you’re taking the right steps to reach your goals and in most cases, it boils down to how effective your marketing efforts are. Of course your …
If you want your online campaigns to pack a powerful punch, you need to spotlight specific marketing elements to boost your strategy and reach your goals. One of the most critical aspects of your campaign are brand audits. Brand audits assist businesses in understanding how their business stacks up to both competitors and in learning how …
We hate to be a buzzkill but, the reality of today’s business world is that competition is cutthroat, but there is a way to ensure that your hive can survive and stand out from competitors. You’ll need to differentiate yourself. And the best way to differentiate yourself from others is through your brand! But honey, …
Marketing is something that’s found everywhere we look, whether we realize it or not! While there are some marketing strategies that are so painfully obvious to sell a specific product, more well-constructed marketing uses well-crafted storytelling to help audiences relate and appreciate the brand more. Of course you’d rather listen to a story than feel like you’re …
Story Types Your Organization Needs to Communicate to Succeed Read More »
