BRANDING

Best Practices on Writing Your Business Brand Guidelines

Hey honey, did you know that branding is a crucial part of marketing your nonprofit organization? With a unique and strong brand identity that speaks to your organization’s values, you could gather more supporters and donors for your cause than any fundraiser event could generate! However, for your team, volunteers, and designers to represent your …

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Should You Involve the Board in Your Rebrand?

A rebranding process isn’t quick nor is it simple. In fact, it’s actually quite complicated. Rebranding requires deep thinking, investigation, time, energy and collaboration in order to create something that’s an honest reflection of your nonprofit or small business.  It’s exhausting work! But it’s also exciting and thrilling – even more so when you prepare to introduce …

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5 Engaging Non-Profit Marketing Collaterals for Maximum Impact

Mission awareness, donation increases, volunteer recruitment – these are some of the many important things non-profit leaders are constantly working towards achieving for their organization. Marketing efforts can play a big role in helping to achieve these goals, but marketing can cost a pretty penny. In fact, when nonprofits need to make budget cuts to account …

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How to Train Staff to Use Your Brand Guidelines

Increased customer loyalty, improved image, and relatable identity are just some of the many things that successful branding can yield for your business, but it takes more than great branding to grow your company. It takes a village and your village has to be able to strategically and confidently represent your brand. So, raise your hand if …

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3 Nonprofit Brochure Copywriting Hacks That Encourage Donations

When you’re writing content for your nonprofit brochure, there’s no doubt that your work is worthy: Your words support services that raise money for cancer research, feed children, end factory farming and so many other missions that are making an impact. .  You care passionately about your mission, which means writing effective copy should be …

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4 Elements of Effective Brand Messaging

Unpopular opinion: There’s no one way of building a successful brand. Depending on your company’s core values and services, you may need to put a spotlight on certain branding strategies to help share your brand’s message to your consumers.   When you’re creating (or brushing up) your brand’s message, unique elements work together to create a compelling …

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How to Increase Donations for Nonprofits Through Good Web Design

As time goes on, websites continue to heighten the standard for good design. As a result, peoples’ expectations of your own website are raised just as high. This makes it essential for your organization to not only meet this new standard of excellence, but to truly “wow” your supporters with materials that are well-designed (really …

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