“Custom” is such a magical word. Why? Because it’s synonymous with special, unique, and different – and who doesn’t want to be all those things?! As humans, we naturally crave individuality and exclusivity. Having the freedom to “customize” our life allows for self-expression – from the clothes we choose to wear to the furnishings we …
If you want your non-profit or small business to be successful, you probably want to cultivate as many new customers as you can, right? Seems obvious so it’s no wonder so many organizations believe it to be true! They try to get the buzz out about their brand with as many different people as possible …
We love a good survey here at Honey, so we dug into the latest conducted by Stackla and they bring forth the facts that 86% of consumers say authenticity is important when deciding what brands to support and 60% say content from friends and family influence their purchase decisions. Interesting stuff, right? While this is just one …
Your first day of school, preparing for a job interview, going on a first date, meeting a potential spouses’ parents – these are just some of the many scenarios in life where you want to make sure you present the best version of you. Why? Because you want to be perceived by others the way …
Hey honey, did you know that branding is a crucial part of marketing your nonprofit organization? With a unique and strong brand identity that speaks to your organization’s values, you could gather more supporters and donors for your cause than any fundraiser event could generate! However, for your team, volunteers, and designers to represent your …
Best Practices on Writing Your Business Brand Guidelines Read More »
A rebranding process isn’t quick nor is it simple. In fact, it’s actually quite complicated. Rebranding requires deep thinking, investigation, time, energy and collaboration in order to create something that’s an honest reflection of your nonprofit or small business. It’s exhausting work! But it’s also exciting and thrilling – even more so when you prepare to introduce …
Mission awareness, donation increases, volunteer recruitment – these are some of the many important things non-profit leaders are constantly working towards achieving for their organization. Marketing efforts can play a big role in helping to achieve these goals, but marketing can cost a pretty penny. In fact, when nonprofits need to make budget cuts to account …
5 Engaging Non-Profit Marketing Collaterals for Maximum Impact Read More »
Increased customer loyalty, improved image, and relatable identity are just some of the many things that successful branding can yield for your business, but it takes more than great branding to grow your company. It takes a village and your village has to be able to strategically and confidently represent your brand. So, raise your hand if …
As the adage goes, “If it ain’t broke, don’t fix it.”. While this is true in many cases, when it comes to the success of your hive’s branding, sometimes a little sprucing up can go a long way! Rebranding your business could involve something as simple as a shift in messaging to better communicate a …
You know when you’re in an interview or meeting with a new client and get the dreaded question, “Tell me about yourself”? Cue the sweaty palms, burning cheeks, and nervous laughter. Trying to boil down all your interests, experiences and work into just a few sentences is harder than it seems, right? Why is telling …
