Design Agency | Nashville, TN | Small Business, Nonprofit Branding

BRANDING

4 Elements of Effective Brand Messaging

Unpopular opinion: There’s no one way of building a successful brand. Depending on your company’s core values and services, you may need to put a spotlight on certain branding strategies to help share your brand’s message to your consumers.   When you’re creating (or brushing up) your brand’s message, unique elements work together to create a compelling …

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How to Increase Donations for Nonprofits Through Good Web Design

As time goes on, websites continue to heighten the standard for good design. As a result, peoples’ expectations of your own website are raised just as high. This makes it essential for your organization to not only meet this new standard of excellence, but to truly “wow” your supporters with materials that are well-designed (really …

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How to Create a Strong Brand Identity for Your Small Business

We get it – as a business owner, you have a lot on your plate, especially in the stages when your business is still in its infancy. For this reason, developing a solid brand strategy is oftentimes easily overlooked in favor of other pressing business concerns like who’s gonna take out the trash or where …

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Why Brand Audits are Crucial to Brand Identity

If you want your online campaigns to pack a powerful punch, you need to spotlight specific marketing elements to boost your strategy and reach your goals. One of the most critical aspects of your campaign are brand audits.  Brand audits assist businesses in understanding how their business stacks up to both competitors and in learning how …

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Story Types Your Organization Needs to Communicate to Succeed

Marketing is something that’s found everywhere we look, whether we realize it or not! While there are some marketing strategies that are so painfully obvious to sell a specific product, more well-constructed marketing uses well-crafted storytelling to help audiences relate and appreciate the brand more. Of course you’d rather listen to a story than feel like you’re …

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