A Step-by-Step Guide to Setting Achievable Objectives From one business owner to another, if we asked you what your business goal is for the next year, would you agree that it’s probably along the lines of “getting more business?” We get it, because we too once answered this question in a similar manner. But what …
Nonprofits often use the word “empower” in their mission statements and messaging to describe their efforts to help people overcome barriers and achieve their goals. However, there is a growing movement in the nonprofit sector to shift away from the language of empowerment and instead focus on promoting autonomy and self-determination. In this blog post, …
Words to Use Instead of Empower in Your Mission Statement Read More »
Squarespace is a popular website builder and a honey favorite that provides an easy-to-use platform for creating beautiful websites. While Squarespace offers a variety of customization options, sometimes you need a little extra CSS to get the look you want and stand out from the crowd. In this blog post, we’ll share six CSS tricks …
Four CSS Tricks to Customize Any Squarespace 7.1 Website Read More »
Tips for Updating Your Brand to Stay Current While Maintaining Brand Recognition and Loyalty As a business owner, you know that your brand is everything. It’s the first thing people see when they encounter your business, and it’s what sets you apart from your competitors. But as time goes on, even the most iconic brands …
How to Evolve Your Brand Without Losing Your Identity Read More »
Whether you’re a current business owner or looking to start one, you’ve likely heard the terms “brand strategy” and “business strategy” thrown around. But wtf do they really mean, and how do they differ? Let’s break down the differences between these two types of strategies and why they’re both important for the success of your …
Brand Strategy vs Business Strategy: How They Differ Read More »
Creating a buzz around your brand name is every business owner’s dream. How hard can it be? We’ll level with you– it takes a lot of work and a lot of luck to become the next Coca-Cola. But the power of branding works for businesses of all sizes, and with the right strategy, it could …
What is Brand Power, and Why is It Important to Your Business? Read More »
As a small business owner or nonprofit leader, you want to get the word out about your business. You want to create a buzz about what it does. But should you use branding or marketing services? You need to separate the hive from the honey. We can help – keep reading! Branding Is Your Identity; …
At the end of every customer journey, there’s a sweet pot of honey waiting. It’s what the customer wants to buy and it’s what you want them to find! But if you aren’t creating the right buzz around your products, they may just bumble away. And you know we can’t let that happen to hard …
Types of Marketing Collateral You Need for Your Small Business Read More »
Great CRM software is all about understanding your customer and their needs. You need to hear what they’re saying to learn what they want so you can respond effectively (and efficiently!). Choosing the right CRM can elevate your process and provide a top-notch experience for your customers from start to finish. The best CRM (customer …
Whether you’re a freelance journalist, running a marketing agency, or have any other kind of small business, having a professional-looking website that stays on-brand is non-negotiable – that is, if you value success, honey! To ensure that you’re on the right track, here are six top essentials for successfully branding a website for your business. …
Top 6 Essentials for Successfully Branding a Website Read More »
