Design Agency | Nashville, TN | Small Business, Nonprofit Branding
As an entrepreneur, you’re going to hit a lot of road blocks, honey. You’ll probably doubt yourself at some point, fail to meet certain objectives, and struggle more than you expected or care to admit. It’s no wonder only 4% of startups survive beyond ten years, or that half of startups fail the first five …
What Must an Entrepreneur Assume When Starting a Business? Read More »
ot every brand manages to pull off campaigns that make mainstream headlines. However, when they do (and when they do it well) it can really enhance the scale of a company. And we all know what that means – more cash money, honey! But there are also times when they try to make an expansion, …
Creative directors are the creative leads at companies who design, develop, and deliver a strategic vision for clients. In a nutshell, they leverage their creativity in a meaningful way by making the everyday things around you beautiful and visually intriguing. If you have a passion for all things art and design, you may have wondered, …
What Does a Creative Director Do & How to Become One: Sit Down with Andi Dunn Read More »
If you’re a newbie to the brand strategy world, you might be wondering why you need a mission statement AND a purpose statement. You’re not alone, honey. While they both clarify your organization’s intentions and guide everyone involved on what they can expect when interacting with your brand, they actually have critical differences in meaning …
Do you really need a logo? Like, really need one? Take a minute to mull it over. What do you think? The answer is yes, you need a logo! But a brand logo isn’t just your own personal piece of eye candy. It serves a greater purpose, helping you stand out, get noticed, capture the …
Did you know that there are 36 million blind users online? This is one of the many reasons why Alternative text (alt text) is a critical component of your website optimization strategy. Alternative text is, in its basic form, any text that describes the appearance and functionality of visuals like photos, graphics or graphs. In practice, …
Hey Honey, If you’re just starting as a small business owner, I’ve been there, and I commend you for putting yourself out there. It’s exciting and challenging all at once. If you’ve been at it for years, I can relate, and I’m sure we could swap a small business war story or two. The truth …
Between running a business, nurturing customer relationships, and managing employees, we know you have a lot of balls in the air! When you’re as busy as a bee, the first one to drop is usually the marketing ball. You’ve forgotten about that ad in a local magazine that’s been running for a year, your social …
Put Marketing Dollars to Good Use with a Small Business Brand Audit Read More »
Honey, we get it, fundraising is worthwhile work and a deeply satisfying endeavor, but it’s not the easiest job in the world. In some ways, trying to find donors for your non-profit organization can be like playing a game of hide and seek. You know they are there, but you just can’t seem to find …
5 Effective Ways for Nonprofits to Get More Donors Online Read More »
Creating quality content ain’t easy! Any seasoned marketer who’s been in the game long enough will tell you that developing a well-thought-out content marketing strategy is hard work. Successful content requires a strong sense of purpose. Between content ideation, creation, and execution, you’re likely to be a very busy bee – especially if you’re a …
Everything You Need to Know About Content Pillars Read More »
