Did you know bees ‘waggle’ to communicate to their fellow workers they’ve found a good source of nectar? Sweet, right? Wondering why it matters? Well, besides the fact that it’s adorable, it’s also the inspiration behind Waggle, Honey’s small business resource library. Waggle is intended to communicate with clarity to hives like yours (non-profits and …
ot every brand manages to pull off campaigns that make mainstream headlines. However, when they do (and when they do it well) it can really enhance the scale of a company. And we all know what that means – more cash money, honey! But there are also times when they try to make an expansion, …
Creative directors are the creative leads at companies who design, develop, and deliver a strategic vision for clients. In a nutshell, they leverage their creativity in a meaningful way by making the everyday things around you beautiful and visually intriguing. If you have a passion for all things art and design, you may have wondered, …
What Does a Creative Director Do & How to Become One: Sit Down with Andi Dunn Read More »
If you’re a newbie to the brand strategy world, you might be wondering why you need a mission statement AND a purpose statement. You’re not alone, honey. While they both clarify your organization’s intentions and guide everyone involved on what they can expect when interacting with your brand, they actually have critical differences in meaning …
Do you really need a logo? Like, really need one? Take a minute to mull it over. What do you think? The answer is yes, you need a logo! But a brand logo isn’t just your own personal piece of eye candy. It serves a greater purpose, helping you stand out, get noticed, capture the …
Between running a business, nurturing customer relationships, and managing employees, we know you have a lot of balls in the air! When you’re as busy as a bee, the first one to drop is usually the marketing ball. You’ve forgotten about that ad in a local magazine that’s been running for a year, your social …
Put Marketing Dollars to Good Use with a Small Business Brand Audit Read More »
There’s a lot I wish I could tell Honey six years ago. Like a lot. I’d write her a letter to tell her it’ll be ok, you can cry if you want to when your inbox is full and your bank account is empty. That I’ll be here through the ups and the downs to …
If you don’t have a digital presence, does your business even exist? Nowadays, having an online presence is a must-have for any business. It acts as your calling card on the Internet, giving your audience the information they need to know about your brand identity as well as your products and services. A website will give you …
4 Tips on Great Web Design That Attracts Customers and Boosts Sales Read More »
Cue the Mariah Carey Spotify station! Christmas and the holiday season is coming! Each time the end of the year approaches, business owners face that age-old challenge of how to make this year’s holiday marketing better than the last. Why? Because the holiday’s are a tremendous opportunity to not only skyrocket your sales, but to …
5 Ways to Spice Up Your Holiday Branding Strategy Read More »
Branding your social media graphics matters big time for your business. There’s a common saying that “a picture is worth 1,000 words”. A picture is also worth a lot more likes and shares on social media with the right strategy! Social media content is heavily centered around visually appealing graphics. Therefore, there are many advantages in …
3 Reasons to Make Use of Branded Social Media Graphics Read More »
