BUSINESS

Everything You Need to Know About Content Pillars

Creating quality content ain’t easy! Any seasoned marketer who’s been in the game long enough will tell you that developing a well-thought-out content marketing strategy is hard work. Successful content requires a strong sense of purpose. Between content ideation, creation, and execution, you’re likely to be a very busy bee – especially if you’re a …

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How to Successfully Set and Meet Your Fundraising Goals

We hear you loud and clear – fundraising ain’t easy! When you depend on others’ generosity to support your cause, meeting your goals and creating a sustainable solution can be quite complex. However, if you start by evaluating and validating the fundraising goals set for your organization, you’ll  have a much higher chance of succeeding …

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4 Tips on Great Web Design That Attracts Customers and Boosts Sales

If you don’t have a digital presence, does your business even exist? Nowadays, having an online presence is a must-have for any business. It acts as your calling card on the Internet, giving your audience the information they need to know about your brand identity as well as your products and services.  A website will give you …

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5 Ways to Spice Up Your Holiday Branding Strategy

Cue the Mariah Carey Spotify station!  Christmas and the holiday season is coming! Each time the end of the year approaches, business owners face that age-old challenge of how to make this year’s holiday marketing better than the last. Why? Because the holiday’s are a tremendous opportunity to not only skyrocket your sales, but to …

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3 Reasons to Make Use of Branded Social Media Graphics

Branding your social media graphics matters big time for your business. There’s a common saying that “a picture is worth 1,000 words”. A picture is also worth a lot more likes and shares on social media with the right strategy!  Social media content is heavily centered around visually appealing graphics. Therefore, there are many advantages in …

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